What the apps cost in the UK
| Booksy | Fresha | |
|---|---|---|
| Monthly price | £40 plus VAT, then £5 for each extra team member | £14.95 for one person, or £9.95 per team member (before 20% tax) |
| New clients from the app | No fee by default. With the optional Boost feature, 30% of the first visit, at least £5 | 20% of the first visit, at least £4 |
| Clients from your own website | No fee | No fee |
| Card payments | 1.29% + 20p plus VAT, for mobile payments | 1.40% + 25p online, 1.19% + 20p in person |
| Contract | Monthly, cancel any time | No minimum term |
Prices from each company's pricing page on 1 November 2026. Check them before you decide, as they can change.
What a booking app does well
- Takes bookings day and night, and sends reminders.
- Keeps your diary and client notes in one place.
- Can bring you new clients from its own marketplace.
What your own website adds
- A page for each treatment, so you can be found for what people search, such as balayage or gel nails in your town.
- Your name, without competitors beside you. On a marketplace, other salons are one tap away.
- Bookings without a new client fee. Both companies say clients who come through your own website carry no such fee.
- Something you control. Your address stays yours if you change booking app.
A simple example
Say a salon gets 10 new clients a month from a marketplace that charges 20%, and each first visit costs £50. That's £100 a month in fees, and those clients are often worth it. The point of a website isn't to stop this. It's that the clients who already look you up by name, or find you through Google, can book without that fee.
When you don't need a website yet
- Your diary is full, mostly from regulars and word of mouth.
- You offer a few simple services, and your booking page and Google profile answer every question.
The best of both
Most salons don't have to choose. A small website with a clear Book now button can send people straight to the app you already use. See what a salon website needs.
Sources: Booksy pricing, Fresha pricing.
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