On the first screen
- What you do and where you do it, in one sentence.
- A phone number you can press, or one clear button.
On every page
- It works well on a phone, with text you can read without zooming.
- It loads fast. Big photos are the usual reason it doesn't.
- A clear next step: call, book or ask for a quote.
To be found on Google
- A separate page for each main service.
- The towns or areas you cover, named in plain words.
- A proper title and description on every page.
- A complete Google Business Profile, with the same name, address and phone number as your website.
To be trusted
- Real photos of your work and your team.
- Real reviews from real customers.
- Prices, or at least a starting price, so people know you're in their range.
The legal basics
- Your business details, and an email address people can use.
- A privacy notice that says what you do with people's details.
- Check the rules in your own country, as they differ.
If your site misses several of these, a Full audit shows what to fix first.
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Send us the address, and we'll tell you what we'd do and what it costs.
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